Professional Resume and Cover Letter Essay

Create a professional resume and cover letter for a position within your selected industry, and attach a copy to this discussion forum. Respond to at least three of your classmates’ posts by Day 7, providing both positive and constructive feedback. If you do not have a resume or cover letter, you may access helpful resources by logging into your Ashford University Student Portal. From the Student Portal homepage, locate Career and Alumni Services (look for the blue â€Å"Career† word cluster image) and click on the link to My Career: Career and Professional Development Center to review resume and cover letter resources. If you would like additional assistance, Career Services is available to critique your resume and/or cover letter. You may contact Career Services directly at careerservices@ashford.edu, or call the appointment line at 1.866.711.1700, ext. 1876. Please allow adequate time (2-3 business days) for a Career Services Specialist to respond to your request. Ashford 3: – Week 2 – Assignment Critiquing Internet Sources Today, the Internet provides an unprecedented amount of information by way of blogs, videos, and podcasts. Conduct a critique of one blog, one video, and one podcast, which provide information that addresses the topic of your Final Research Paper. Assess the authors’ use of bias, validity, and applicability of information. Examine the influence of web-based information on global citizenship and multicultural understanding. Then, compile a list of three factors you believe should be considered when evaluating Internet sources for use in researching information. The paper must be three to four pages in length (excluding the title and reference pages) and formatted according to APA style. In addition to the three multimedia sources you are analyzing, support your points with at  least two scholarly sources. One of the scholarly sources must be from the Ashford Online Library. Cite your sources within the text of your paper and on the reference page. For information regarding APA, including samples and tutorials, visit the Ashford Writing Center within the Learning Resources tab on the left navigation toolbar.

Boxing should be outlawed

We know that every individual is really inclined in sports. Some people are into sports because they want to see themselves being physically fit and it is a form of their hobby, too. But how about if the sport an individual engages involves intense physical contact that can cause him injury or disability instead of being physically fit? This kind of sport may pertain to boxing because it instigates a lot of physical pain and injury after the fight. Boxing is one of the phenomenal sports nowadays.Most individuals, young and old, really like to watch boxing especially if one of the opponents are their favorite boxer. Several individuals world widely are even encouraged to join boxing because it motivates them to become physically fit. Boxing also gives them an opportunity to experience quality life through the big prizes they receive from the fight and it maybe the chance that they will be recognized world widely; thus, for those individuals who like boxing very much consider it as an art and a sport where you try to predict the next move of your opponent.Moreover, boxing is sometimes called as â€Å"the manly art of self-defense† and it is a kind of sport in which the two opponents try to punch each other with the use of gloves at the same time try to avoid the opponents’ punches. But in spite of its popularity and advantages, many claimed that boxing is not a sport but a â€Å"barbaric† act because it inflicts too much physical pain and it is compared into cockfighting or dueling. Boxing is almost the same with dueling because the participants make an agreement to commit acts upon themselves that can also be considered crimes in different venues.Several advocates believed and debated that boxing must be banned. What are the grounds then of these advocates that they want boxing to be banned or outlawed? For sure, these advocates have reasonable and valid reasons why they want boxing to be outlawed. One article written by Oscar Avelar Bernste in refuted that boxing is not a sport. He said that boxing is come from the Roman Empire which society is full of violence and where gladiator fights are practiced.And there is no doubt why boxing involves barbaric and violent acts because it speaks of where it comes from. To witness a weaker opponent who is being crushed by a stronger opponent and will definitely lead to a bloody fight may be a good ground to banned boxing (see Oscar Avelar Bernstein. â€Å"Boxing is Not a Sport! †). Boxing motivates the audiences, especially the young audiences, to become violent. What the children observed during the fight surely registers on their minds and have the tendency to imitate those punches and become violent.Boxing should be outlawed because it can cause severe injuries, disability or sometimes death if the weaker opponent cannot longer bear the pain caused by the blows that are released by the stronger opponent. Though boxing instigates discipline and a lot of advantages yet it cannot compensate the pain and physical damages which your body receives from the fight. Reference 1. Oscar Avelar Bernstein. â€Å"Boxing is Not a Sport! † http://class. csueastbay. edu/english/real/REAL96/Solos/boxing. html

Push and Pull Strategy Essay

Push Strategy A â€Å"push† promotional strategy makes use of a company’s sales force and trade promotion activities to create consumer demand for a product. The producer promotes the product to wholesalers, the wholesalers promote it to retailers, and the retailers promote it to consumers. A good example of â€Å"push† selling is mobile phones, where the major handset manufacturers such as Nokia promote their products via retailers such as Carphone Warehouse. Personal selling and trade promotions are often the most effective promotional tools for companies such as Nokia – for example offering subsidies on the handsets to encourage retailers to sell higher volumes. A â€Å"push† strategy tries to sell directly to the consumer, bypassing other distribution channels (e.g. selling insurance or holidays directly). With this type of strategy, consumer promotions and advertising are the most likely promotional tools. Pull Strategy A â€Å"pull† selling strategy is one that requires high spending on advertising and consumer promotion to build up consumer demand for a product. If the strategy is successful, consumers will ask their retailers for the product, the retailers will ask the wholesalers, and the wholesalers will ask the producers. A good example of a pull is the heavy advertising and promotion of children’s’ toys – mainly on television. Consider the recent BBC promotional campaign for its new pre-school program – the Fimbles. Aimed at two to four-year-olds, 130 episodes of Fimbles have been made and are featured everyday on digital children’s channel CBeebies and BBC2. As part of the promotional campaign, the BBC has agreed a deal with toy maker Fisher-Price to market products based on the show, which it hopes will emulate the popularity of the Tweenies. Under the terms of the deal, Fisher-Price will develop, manufacture and distribute a range of Fimbles products including soft, plastic and electronic learning toys for the UK and Ireland. In 2001, BBC Worldwide (the commercial division of the BBC) achieved sales of  £90m from its children’s brands and properties last year. The demand created from broadcasting of the Fimbles and a major advertising campaign is likely to â€Å"pull† demand from children and encourage retailers to stock Fimbles toys in the stores for Christmas 2002. Difference Between Push And Pull Strategy Push marketing is when you use various activities to get your message in front of your ideal client. The marketer is in control of what the message is, how it is seen, when and where. Marketing activities that encourage your prospect to seek you out and find out whether you have something of value to offer them. Pull marketing activities build relationships and can include blogging, podcasting, article marketing and networking (both on and offline). Pull marketing uses the law of attraction, incorporating all the components of your personal brand to attract and retain these people as your biggest fans. Pull marketing is where you develop advertising and promotional strategies that are meant to entice the prospect to buy your product or service. Some classic examples are â€Å"half off!† or â€Å"bring in this coupon to save 25%† or â€Å"buy one get one free†, etc. With pull marketing, you are trying to create a sense of increased, time limited value so that the customer will come into your store to buy. Pull is not about pulling consumers in; it’s about giving consumers a reason to pull us in. Remember truism #1 – they’re in control; they (not we) decide where they go and what they experience. We’ve lost the right to pull consumers anywhere (if we ever really had that right at all.) Pull means that we to go to them, join their communities, give them reasons to voluntarily draw us into their personal media experiences. We’re not interrupting them. They’re opting into us.

Locking employees into a box you lose thire ablity to become leaders Essay

Locking employees into a box you lose thire ablity to become leaders - Essay Example There is a tendency towards poor performance from workers burdened with negativity (Evans, 2009). Being ridiculed by other members with poor attitudes worsens the situation. It is difficult to work with an ill tempered team member, slowing down processes and results. On the other hand, positively motivated people put more concentration into work resulting in better service and product delivery. Research has shown that workers’ attitudes, moods and emotions determine their levels of job satisfaction. The study found that affective work behaviors and job satisfaction can be explained by employees’ moods and emotions (Wegge et al, 2006). A high level of job satisfaction equals positive attitudes to the job. Employee attitudes and job satisfaction match each other. People who are satisfied with what they do tend to stay longer and unnecessary turnover is avoided. An employer who rewards and encourages positive attributes from employees gains by retaining productive employees. The study also indicated that health complaints were linked to both emotions and job satisfaction to the equivalent degree. A well motivated workforce is, therefore, likely to have less health complications, hence, putting more time into productive work (Wegge et al, 2006). The amount of negative affect experienced at work frequently leads to withdrawal from duty, absenteeism, malicious dama ge and early exit. Therefore, emotions, personalities, attitudes and moods will have both positive and negative effects on a company. The direction it takes will depend on how individuals manage themselves and handle their colleagues. A company can reflect the Benedictine values of responsible stewardship by proactively including departmental employees in planning the day. This will develop the worth of the departmental workload. Employees also get to have a forecast of challenges in advance and prepare to handle them with

Wireless Technologies Research Paper Example | Topics and Well Written Essays - 2000 words

Wireless Technologies - Research Paper Example This paper aims to discuss wireless technologies with respect to its initial development, current status and the future prospects. Introduction to Wireless Technologies Few decades back the wireless technology was an unreal phenomenon for a common man but today millions of people communicate with each other through the wireless networks. This clearly represents that the wireless technology has undergone tremendous success in the last few years which has made it not only publically available rather it has also advanced the computer communication systems. In broader terms, wireless technology has its roots in the radio waves which travel through the space with the help of electronic signals (Mathias, 2004). Comer in his book related to the computer networking argues that no single model can actually explain the real theory behind the development of wireless technology (Comer, 2008). However, this can only be understood by rigorously investigating the initial development of electricity, electromagnetism and the radio waves. Although the wireless technology is significantly complex in nature but it has brought flexibility, value and ease in terms of communication and business networking. It functions on the basis of electromagnetic energy such as the radio waves, laser, infrared etc. The most common examples of wireless technology are the T.V. remote controller and the cellular devices. In internet or Local Area Networks more complex forms of data transferring systems are used which help in fast communication between two or more computers. This signifies that the fundamental purpose of wireless technologies is to provide safe and reliable platform for data transference. Hence the modern scientists are now striving to increase the strength of wireless internet (Mathias, 2004). Wireless Technologies of the Past How and why Wireless Technology was first developed? Research indicates that the wireless technology was actually initiated some 200 years ago when Benjamin F ranklin conducted his renowned kite experiment. The radios, mobile phones and the internet that we use today are a result of continuous improvement and experiments over the time. Wireless Technology does not evolved through single experiment rather it was followed by electromagnetic theory, highly significant inventions and the development of radio waves (Mathias, 2004). In 1747, Franklin actually proposed an electricity model which gave way to the development of fast, highly reliable and cheap wireless system. Franklin was primarily working on the electricity generation however, during his experiments he realized and later concluded that electricity can actually move through the air medium. In 1819, A Danish physicist identified the astonishing relationship between magnetic and electric field. He observed that the needle of a compass was moving when placed into the electric field. This phenomenon was later termed as electromagnetism. Michael Faraday, in 1831 built the very first ge nerator which was operated through direct current. Although his experiment was not beneficial in the way of wireless technology but it did provide a clear way to the future scientists to work upon (Mathias, 2004). Later James Clerk Maxwell gave the theories on electromagnetic waves travelling through the space. These actually laid the foundation of wireless technology. These equations were then used by Heinrich Hertz who invented the oscillator in 1887 which helped in the creation of radio waves. Thereafter the FM radio, electronic tube and the digital decoding systems were developed. These were then linked with the wireless

Satisfaction Research Paper Example | Topics and Well Written Essays - 250 words

Satisfaction - Research Paper Example â€Å"The workforce in the health sector has specific features that cannot be ignored and motivation can play an integral role in many of the compelling challenges facing healthcare today† (Lambrou, Kontodimopoulos, and Niakas, 2010). The manager of the hospital or the health care center assumes the prime responsibility for keeping the nurses satisfied, because the performance of the organization as a whole is directly linked with the individualistic and collective performance of the nurses. This research was conducted with an intention of identifying ways to satisfy the nurses. Patient care is one of the most sensitive tasks that need to be dealt with immense delicacy and prudence because it not only involves dealing with people’s emotions along with taking care of their health but also has the potential to affect the public image of the hospital or the health care center for better or worse depending upon the quality of patient care delivered in it. Among the issues a manager of a hospital or a health care center is exposed to, two of the prime issues include late arrival of nurses, and shortage of nurses when they are needed on urgent basis. The patient care is scheduled and everything works according to a plan. In such circumstances, late arrival of nurses disturbs the schedule which causes the issues of time management to surface. At the end of the day, this behavior of nurses incurs the hospital many indirect costs, which reduce the profitability of business. On the other hand, shortage of nurses when they are needed on urgent basis is very dep ressing for the managers and administrators and it also brings a bad name to the organization. Rewarding the employees is fundamental to help them maintain a high self-esteem at the work place and keep their motivation for work high, and the same rule applies on the nurses. Nurses need to be rewarded in order to be satisfied enough to deliver their best

Advanced Management and Design in Yotsuba Group Assignment

Advanced Management and Design in Yotsuba Group - Assignment Example Before the implementation of this type of network, this report acknowledges the fact that there are two types of networks that will be implemented in this setting. The report proposes that the company adopts a wired and wireless type of network system infrastructure (Akyildiz, Wang, & Wang 2005, p 123). This organization is highly reliant on a computer network. The downtime cost may be extremely high. The information technology department will be responsible for the maintenance and upgrades of the computer network (Biswas & Morris 2004, p 234). The greatest concern with the implementation of a wireless network is the security that will need to be implemented when installing an enterprise wireless LAN. Therefore, this document is aimed at providing a technical guidance to Yotsuba Group for the proposed deployment for the Wireless LAN (WLAN) Other floors will contain an equal population. Since the organization has a population of 290 employees, the network designers will work on the assumption that each floor will have an approximate number of 40 employees per floor. It will also be impossible to set individual offices for these employees, therefore, they will have an open office which will be structured in the following way; Each flow will have a design that will approximate;y have the same capacity. They will be wired and wireless connections to facilitate those employees who choose to come to work with their own computing devices. The figure below represents the cubicle arrangement that will accommodate four individuals. This, therefore, means that there will be 10 such cubicles in one flow with both a wired connection and wireless connections. The following questions were important before the deployment of the wireless network connection that would fit the needs of the 8 floor newly acquired Yotsuba Group building (Forman, &Zahorjan, 2004, p 214).

Preventing Re-Hospitalization - Research Paper

Preventing Re-Hospitalization - - Research Paper Example The only solution is improving chronic disease management which yields savings on a predictable basis. Though there has been much advancement in the curing of chronic diseases and in this case heart failure (HF), it still remains the core cause of hospitalizations in many nations and is linked with high mortality and morbidity, high medical care costs, and particularly in impaired quality of life. The different new approaches to heart failure care that have been investigated in clinical trials have raised the complexity of the treatment (Stromberg, 2002). The latest meta analyses indicates that, in addition to optimal pharmacological treatment or curing, the care of heart failure patients by a multidisciplinary team lowers rehospitalization and mortality rates and improves the quality of life of patients.(Van der Wal & Van Veldhuisen, 2005). A North-American survey of an intervention that involved telephoned contact and home visits by an HF specialized nurse after hospital discharge revealed that the intervention effectively reduced mortality and morbidity rates (The Lewin Group, 2008). During all visits, care givers of the patients were invited to listen to the instructions. After being discharged, patients were randomized to receive, systematic telephone contact for a three month investigational time or to receive the common care that comprised of the follow-up of the patient at the return appointment at the outpatient clinic without any telephone contact (GESICA, 2005). A single telephone contact per week was done in the first month, accompanied by one every 15 days in the second month and a single every 15 days in third month summing up to eight calls per patient. Telephone calls had to begin seven days after the release from the hospital, aiming and reinforcing and emphasizing instructions that were received during hospitalization and monitoring symptoms and signs of de-compensation and investigating probable visits to rehospitilizations and the emergency unit. Studied Outcomes The scores for the levels of heart failure knowledge and awareness of self-care were considered as primary results. The frequency of visits to the emergency care unit, deaths at the end of the three month duration and re-hospitalizations were considered as secondary results (Whellan, & Hasselblad, 2005). Study Limitations Some of the study limitations were: some of the patients could not be located at the start of the intervention and after the three month duration due to blocked telephone numbers or wrong telephone numbers. Another limitation of the study was the patient's economic and social statuses and cultural norms. On the other hand, the three-month duration of the study was perhaps too short for the patients to change the health behaviors and habits to the extent that could lower the rate of visits to the emergency care unit, death and re-hospitalizations (Folz, Friedenzohn , DeFrancesco et al., 2003). Performance Measures related to Discharge Educatio n to Patients with Heart Failure Performance measures are used to determine whether a firm or an organization is meeting its patient focused goals and

Marketing Management Tesco&Asda Case Study Example | Topics and Well Written Essays - 3000 words

Marketing Management Tesco&Asda - Case Study Example It considers all the future cash flows of that customer arising from him consuming in the future. Customer relationship management should lead to increased CLV. When one thinks of maximizing CLV, one has to take a long term perspective and hence focus on customer retention rather than just making a sale. This, coupled with the concept of the Pareto principle - that 80% of a company's sales come from 20% of their customers - has made firms have realized that retaining that 20% is integral to their increased profitability (Jobber, Lancastor, 2006) Tesco is the UK's biggest retiler chin who sells everything to stisfy customers' needs such s books, grocery, household equipment, flowers, wine etc. (yhoo finnce 2003) Tesco hve stores in UK, republic of Irelnd, Frnce, Hungry, Polnd, Czech Republic, Thilnd, South Kore nd Tiwn. Through these stores they employ 260 000 people which 65,000 of these re employed overses tht giving them ccess to popultion of 280m cross 10 mrkets. Their gol is to crete 21 000 new jobs in the coming yer. Their min mrket is in the UK where 55 new Tesco stores where opened in 2002, which results in 729 stores now. Their profit in 2002 ws 1,221m before tx compred to previous yer when the result 1,070m. The Tesco group re lso offering non-food division nd retiling services. The non-food division consists of their own opticins. In order to mke it esier for customers for tht reson they cn buy both their grocery nd medicine t the sme time. Tesco re lso the owner of gs sttions. The retil services re offering personl finnce such s life insurnce nd generl insurnce (home, cr, pet, trvel), credit crds nd lons nd sving schemes nd their own webpge (yhoo finnce 2003). s of its 2006 yer end Tesco ws the fourth lrgest retiler in the world. The three lrgest re Wl-Mrt, Crrefour nd Home Depot. METRO ws only just behind nd might move hed gin if the euro strengthens ginst the pound, but METRO's sles include mny billions of wholesle turnover, nd its retil turnover is much less thn Tesco's. t 25 Februry 2006 Tesco operted 1,897 stores in the UK (25.9 million squre feet, 2.395 million m) nd 814 outside the UK (32.8 million squre feet, 3.02 million m). In the UK, there re 83 Tesco Extr stores; 447 Tesco superstores; 161 Tesco Metro stores; 277 Tesco Express stores nd 910 recently-cquired T&S stores still to be converted (see 'Moving in on the convenience ("c-store") sector', below. Tesco's mrket cpitlistion on 31 December 2005 ws 26.035 billion ($44.8 billion), which ws the lrgest of ny retiler bsed outside the United Sttes. Tesco is incresingly trget for people in the UK who dispprove of the effects supermrket chins cn hve on frmers, suppliers nd smller competitors. sd SD ws founded in 1965 when group of Yorkshire frmers decided to go together. SD's successes led to prtnership with the Wl-Mrt fmily from U.S. in 1999. The mission SD hs is to be "Britin's best vlue retiler, exceeding customers needs", (SD 2003) offering prices 10% lower thn min competitors on product such s fresh food, clothing, home, leisure nd entertinment goods etc. The compny lso offers hll lmb nd chicken to meet the demnd of Muslim customers, this long with rnge of ethnic foods, found in Hong Kong nd Jmic. SD ssures tht the "slughter process re crefully set nd monitored by SD's Product Development Tem". (SD 2003) SD hs currently 255 stores nd 19 storehouses throughout the UK nd is plnning to open 10 new stores

Extra Credit Assignment Essay Example | Topics and Well Written Essays - 500 words - 1

Extra Credit Assignment - Essay Example Instead of relying on these three surefire ways to get elected into office, Smith relied on a grassroots-based campaign, largely relying on a multitude of youths and many others who shared his political ideals and fervor for honest-to-goodness civil service. Due to his lack of resources, especially on the financial aspect, Smith relied heavily on campaign contributions in order to try and keep his campaign going. Unlike his opponent, he barely had deep-pocketed colleagues who could do him a favor in exchange for a future favor that he would be returning to them. Instead, Smith literally walked the extra mile as he conducted his door-to-door campaign on foot. Smith further battled his disadvantage of lack of name-recall by packaging himself as an extreme underdog. It was through this packaging that people started to notice him and took him seriously. This same tactic allowed him to gain more followers even if he barely had any initial political

Media hollywood Essay Example for Free

Media hollywood Essay The media, and Hollywood in particular, represent one avenue in which the general public becomes familiar with the role of nurses. How does the media positively or negatively influence the public’s image of nursing? What other avenues may better educate the general public on the role and scope of nursing as well as the changing health care system? In Media, the portraying of nurses vary inaccurately in front of the viewing audience. The dominant image of nurse has always remained stereotype to majority of the viewers. In television nurses are tend to be just helpers of the physician in hospital but in actual life and situation its totally different. In TV serial named Grey anatomy and house it is represented that nurse are helpless , incompetent and physician are given a heroic image as representing triage medicine administration , providing psychosocial support , but in real world , it’s the nurse who do the above stated factor. However the grey anatomy doesn’t mention anything about it , its nurse a who has a prime role in giving a total patient care and to be with patient 24 * 7 The medical media drama has always shown physician as a dominant , at top notch equivalent to god and saving life of patient and nurses are relatively low skilled and differential to physician. As nurse are set to be feminine extremes as categortrized into naughty nurse and in thoughtful words of X description. But in contrary its reverse and nurse are seen autonomous in decision making for nurses expertise in medicine, public health and advance research. Experts have an understanding that media just undermine nursing profession and do not focus in health development issues and action in relation to it. As only government and university conceptualize it in last. In today highly equipped media world, nursing focus many issue like staff shortage, poor working condition, low pay in high responsibility environment and many more which is not visualized. The factors has totally undervalued nurses looking at them as uneducated.

Matching Hypothesis Essay Example for Free

Matching Hypothesis Essay The Aims of this experiment was to see if there is a similarity between levels of physical appearance between couples. The method used in this experiment was very similar to that of Mursteins matching hypothesis, using 10photos of couples split in two so there was 10 males and 10females 20 participants were asked to rank the males in order of 1-10, and the rank the females in order of 1-10 without knowing which male was coupled with which female. The results of this method were recorded by means of Spearmans rank correlation. The Rho of this experiment was 0. 2727273, for the results to be statistically significant the Rho had to be equal to or greater than 0. 564. As this experiment was below this it was statistically infrequent and the null hypothesis was accepted. In conclusion the hypothesis of this experiment was rejected as results were statistically infrequent, this shows from the results that there is in fact no similarities in levels of physical appearance amongst couples in long term relationships. Beauty is in the eye of the beholder suggests that people are as attractive as a person sees them. So for instance a person may be seen as attractive to certain people but not attractive to others. How attractive people find each other forms the basis of my research Research has already been carried out on this area and different conclusions have been drawn upon, examples of these are; Goffman (1952) proposed the Matching Hypothesis, which stated that individuals were more likely to have long lasting relationships if they were of the same attractiveness as each other. The reasons why this is the case could be that, as human instinct is to reproduce, evolution will have conditioned one to form a relationship with an individual who is most likely to reproduce with them and, generally, this would be an individual of the same physical attractiveness. Many researchers have tested this theory: Walster (1966) used a computer dance as the basis for his research. He got 4 independent judges to rate the attractiveness of 752 students who signed up to this dating service. The students were then matched up at random with the only condition that a man wasnt matched up with a woman who was taller than him. Each person was then asked to rate their partner and it was found that the more attractive individuals were the best date that doesnt support the Matching Hypothesis. Walster Walster (1969) developed an experiment that was a follow up to this. The experiment allowed the participants to meet and interact beforehand, providing more ecological validity, and went on to support the Matching Hypothesis as the individuals preferred each other if they were of the same attractiveness. Murstein (1972) collected photographs of couples that were married or engaged and had participants rate each person in the photograph separately. His findings showed that generally the two people were rated as the same that, again, supports the Matching Hypothesis. The methodology of this research is used as a template for the research to be done for testing the hypothesis. There is also other research that suggests that people tend to be attracted to those with similar interests and personality traits. This research does not support the research that suggests people in long-term relationships are of similar levels of physical attractiveness. Kandel (1978) showed us that demographic behaviour has effects on relationships and that individuals tend to be more attracted to people who are similar to themselves (class, political views etc) but have certain qualities that the individual does not have, but could gain from (talents, admiration etc). Burgess Wallin (1958) found that there was a positive correlation between personality type and happiness of a marriage in a longitudinal study they carried out, but they also found that, in some circumstances, personalities would change in long-term relationships to match that of the other individual. Moreland Beach (1992) carried out a study with male workers that showed that, as they became more familiar with females they worked with, they also became more attracted to them, almost without noticing their physical attractiveness. This research shows that people tend to become more and more attracted to people as they get to know them better, but there is always the argument that the person would not approach the other person if they felt they were either far more attractive than themselves or if they viewed them as much less attractive. This then opens the question. Do people get together with people of the same levels of physical appearance as themselves? It is thought that all humans would go for the more attractive individual available but would be worried that this person would then accept a better offer and leave. Therefore people go for people on the same level as themselves. This is supported by (Walster and Walster, 1969). This aim of this study is to discover whether or not people in long-term relationships are of similar levels of physical appearance. My hypothesis suggests that people in long-term relationships will be of similar levels of physical appearance, reasons for choosing a directional hypothesis is that given the research conducted by Walster and Walster and Murstein it would suggest that there would be a positive correlation and my hypothesis would be correct.

Brugada Syndrome: Sudden Cardiac Death | Literature Review

Brugada Syndrome: Sudden Cardiac Death | Literature Review BRUGADA SYNDROME: SUDDEN CARDIAC DEATH Review of Literature and Case Report. Dr. Nanda Pai Dr. Sanjeeta Umbarkar Dr. Akshay Bafna Dr. Jinal Vaghela KEYWORDS: Brugada Syndrome, sudden unexpected death syndrome (SUDS) ABSTRACT Brugada Syndrome or Sudden Unexpected Death Syndrome was first discovered by P. Brugada and J. Brugada in 19921. It is a rare genetic disorder characterised by ST segment elevation in V1 – V3 leads on ECG, ventricular fibrillation and ventricular arrhythmias which can cause sudden unexpected death in an otherwise normal patient. We wish to highlight the fact that with thorough pre-operative anaesthetic and cardiac evaluation these potentially life threatening patients can be effectively treated for minor oral surgical procedures using regional anaesthesia with lignocaine thereby avoiding general anaesthesia. INTRODUCTION â€Å"In 1992, Pedro and Josep Brugada for the first time introduced a new clinical entity with ST segment elevation in V1 – V3 leads and right bundle branch block (RBBB) pattern associated with a high incidence of ventricular tachycardia/ventricular fibrillation (VT/VF)1†. This new entity was termed Brugada Syndrome (BrS) or Sudden Unexpected Death Syndrome (SUDS), occurring in structurally healthy hearts in young individuals, causing life threatening arrhythmias and sudden death. Most of the patients are between second and fourth decades of life however â€Å"the youngest patient clinically diagnosed with the syndrome is 2 days old and the oldest is 84 years old2†. There is a male predilection, â€Å"due to the presence of more prominent I ­to channels in males than in females3† and in many countries it is the 2nd highest cause of death in younger men after vehicular accidents. Signs and symptoms include presyncopal and syncopal attacks and cardiac arrest (many a times during sleep). Routine ECG shows ST segment elevation in leads V1 – V3. Fever may precede syncope or tachycardia. There are 3 types of Brugada ECG Patterns Type 1: coved type, where ST segment elevation > 2 mm. Type 2: saddle back type, where ST segment elevation > 2mm with positive ‘T’ wave. Type 3: coved or saddle back type, where ST segment elevation Brugada Syndrome is inherited as an autosomal dominant trait. In 1998, the Syndrome was linked to mutations in SCN5A, the gene that encodes the alpha subunit for the sodium channel and since then over 300 mutations of SCN5A have been identified4. Mutations of gene SCN5A cause loss of expression of sodium channel protein which decreases the sodium current resulting in slow conduction in the heart. Bezzina et al presented evidence supporting the theory that an SCN5A promoter polymorphism, common in Asian modulates, variability in cardiac conduction and may contribute to the high prevalence of Brugada Syndrome in Asian population5. CASE REPORT A 27 year old male patient reported in the department of dentistry, with excruciating pain in lower right second molar and insisted on getting it extracted. Clinical examination and orthopantomogram revealed an extremely carious second molar. The patient was a recently diagnosed case of Brugada Syndrome (Type 3). He gave a history of chest pain about 7 years ago, however, a couple of months ago he had persistent chest pain for which he was admitted in the intensive care unit for about 10 days, during which time he had 3 presyncopal attacks. On cardiac evaluation, ECG revealed an elevated ST segment in V1 – V3 leads and partial RBBB pattern but structurally normal heart valves with normal pericardium and absence clots or vegetation. His left ventricular ejection fraction was 60%. CST (Cardiac Stress Test) was performed by Bruce protocol where patient walked for 30 minutes with 10.1 METS which showed no angina/arrhythmia. Basal ECG showed RBBB persisted throughout the test. Howe ver there were no significant ST segment changes during the test. Adequate chronotropic and ionotropic response was achieved. CST was negative for stress induced reversible ischaemia/and for arrhytmia. His family history revealed sudden death of his father at a younger age (42 years) with unknown cause. However, there was no diagnosed case of Brugada Syndrome in the family. His past surgical history revealed an appendicectomy and septoplasty. He was a chronic smoker and occasionally consumed alcohol. Since it was a minor dental surgical procedure and given the patient’s history, the tooth extraction was planned under local anaesthesia using lignocaine hydrochloride with adrenaline (1:2, 00,000) thereby avoiding general anaesthesia and the various drugs used with it that could trigger ventricular tachycardia in a BrS patient. Given the patient’s history of chest pain and diagnosis of Brugada Syndrome, patient was thoroughly evaluated by the anaesthetist and cardiologist prior to the dental treatment. High risk fitness was obtained. The patient was taken up in the intensive care unit. A ventilator and a defibrillator were kept standby. A 12 lead ECG was attached and was monitored continuously throughout the procedure. An I.V. line was secured. The anaesthetist and cardiologist along with the maxillofacial surgeons formed the surgical team. A right inferior alveolar nerve block was given using 3 ml lignocaine with adrenaline solution. Another 1 ml was used for intra-pulpal infiltration. After checking for subjective and objective signs the tooth was surgically extracted after sectioning the roots. The wound was closed using 3 – 0 vicryl. Patient tolerated the procedure well. Intra operatively patient was given 4 mg Dexamethasone along with injection Augmentin (Amoxicillin Clavulanate) 1.2 gm. Post operatively he was put on oral tablet Augmentin 625 mg and tablet Paracetamol twice a day. Patient was discharged the same day and was followed up in the dental department. DISCUSSION Brugada Syndrome is a major cause of sudden unexplained death syndrome (SUDS) and death is caused by ventricular tachycardia and fibrillation (a lethal arrhythmia) in the heart which appears with no warning. The diagnosis in Brugada Syndrome is based on the characteristic patterns on an electrocardiogram, which may be routinely precipitated by administration of certain drugs (ajmaline or flecainide). Brugada ECG pattern is very often hidden, but certain factors can unmask or trigger it like sodium channel blockers, febrile state, vagotonic agents, autonomic nervous system changes, excessive stress, tricyclic or tetracyclic antidepressants, first generation antihistamines (dimenhydrinate), a combination of glucose and insulin, hyperkalaemia, hypokalaemia, hypercalcaemia, alcohol toxicity, heavy meals at night just before sleeping, excessive vomiting, hot humid climatic conditions6. According to Nademanee and Veerakul6, north-eastern part of Thailand where SUDS is prevalent and where temperatures can soar to 41oC a study is underway to gauge the climatic influences on occurrence of SUDS and they feel that physicians should factor in temperature as a cause of arrhythmogenesis in BrS. Several drugs could precipitate ventricular tachycardia and fibrillation which are listed in world Brugada registry in http://www.brugadadrugs.org (Accessibility verified July 04, 2014). All Brugada patients and their treating physicians should be aware of these precipitating drugs at all times. Many Brugada patients are asymptomatic and the classical pattern on ECG is picked up only by an experienced and trained physician. This pattern should be correlated with age of patient, family history, chest pain, fever and presyncopal/syncopal attacks. Bupivacaine has been reported to unmask Brugada like ECG patterns when administered epidurally7. Hence we avoided bupivacaine and used lidocaine with adrenaline (1:2, 00,000 dilution) instead for our patient which was well tolerated by him. Lignocaine (class 1b antiarrythmic agent) displays rapid dissociation kinetics and produces little to no ST segment elevation in patients with congenital BrS8. The ventricular tachycardia in BrS can be prevented by avoiding certain aggravating factors like medication, drugs, fever and excessive stress. Brugada patients need to be regularly followed up over a long period of time. In severe cases the only line of treatment is placement of an implantable cardioverter defibrillator (ICD). Kloesel et al9 in 2011 did a literature search and compared results of previous reports with theirs regarding outcomes of patients with BrS who underwent surgeries and anaesthetic care and found 21 case reports and 4 case series. They collected data of 52 anaesthetics and 43 patients. In our literature search we found mention of only 2 patients of BrS who underwent surgeries in the maxillofacial region. 1) Plate fixation for mandibular fracture in 56 year old male. 2) Tooth extraction, incision and drainage of odontogenic infection in 55 year old male10. However both these patients were treated under general anaesthesia. We decided to avoid general anaesthesia thereby keeping the drugs to be used to the minimum. By thorough pre-anaesthetic evaluation, proper patient counselling, intra-operative pain control using optimum amount of lignocaine, 12 lead ECG continuously monitored at all times during procedure, constant blood pressure monitoring, avoiding use of certain drugs like bupivacaine, keeping a defibrillator standby and by having a cardiologist and anaesthetist in your surgical team these patients can be successfully managed. Post-operatively ICU monitoring is must for a minimum of 4 hours. There is a dearth of articles in the Maxillofacial and Dental literature regarding the management of these patients and we feel there is a need of more awareness of this not so rare cardiac condition among the dental and maxillofacial surgeons. With proper planning these patients with potentially life threatening and unique cardiac conditions can be safely and efficiently managed by maxillofacial surgeons for dental treatment. FUNDING None. COMPETING INTERESTS None declared. ETHICAL APPROVAL Not Required. ACKNOWLEDGEMENTS The authors would like to thank Dr. Kuldeep and Dr. Arvind Singh, 1st year Residents, Department of Cardiology, KEMH; Dr. Yogesh Naik, Assistant Professor, Department of Anaesthesia, KEMH for their support throughout the treatment and co-operation. REFERENCES Brugada P, Brugada J. Right bundle branch block, persistent ST segment elevation and sudden cardiac death: A distinct clinical and electrocardiographic syndrome. A multicenter report. J. Am Coll Cardiology 1992: 20: 1391-1396. Antzelvich C, Brugada P, Borggrefe M, Brugada J, Brugada R, Coraddo P, et al. Brugada Syndrome: Report of the second consensus conference. Endorsed by the Heart Rhythm Society and the European Heart Rhythm Association Circulation 2005: 111: 659-70. Diego J M, Condiero J M, Goodrow R J, Fish J M, Zygmunt A C, Perez G J, et al. Ionic and cellular basis for the predominance of the Brugada Syndrome phenotype in males. Circulation 2002: 106: 2004-11. Chen Q, Kirsch G E, Zhang D, et al. Genetic basis and molecular mechanism for idiopathic ventricular fibrillation nature. 199: 392: 293. C R Bezzina, W Simizu, P Yang, Tamara T, Koopmann M Tanck, et al. Common sodium channel promoter haplotype in Asian subjects underlies variability in cardiac conduction. Circulation 2006: 113: 338-344. Gumpanart Veerakul M D, Koonlawee Nademanee M D. Brugada Syndrome: two decades of progress. Circ. Journal 2012: 76: 2713-2722. Phillips N, Priestly M, Denniss A R et al. Brugada type electrocardiographic pattern induced by epidural bupivacaine. Anaesthesia Analogue. 97: 264: 2003. 8. Hideki Itoh, Keiko Tsuji,Tomoko Sakaguchi,Iori Nagaoka,Yuko Oka,et al . A paradoxical effect of lidocaine for the N406S mutation of SCN5Aassociated with Brugada syndrome. International Journal Of Cardiology. 2007: 121 (3): 239-248. Benjamin Kloesel, Michael J Ackerman, Juraj Sprung, Bradly J. Narr, Toby N. Weingarter. Anaesthetic management of patients with Brugada Syndrome: A case series and literature review. Can Journal Anaesthesia / Can Anaes 2011. 58: 824-836. Nicholas Theododu, Joseph E. Cillo. Brugada Syndrome (Sudden Unexpected Death Syndrome): Perioperative and Anaesthetic Management in Oral and Maxillofacial Surgery. J Oral Maxillofac Surg. 2009: 67 (9): 20121-25.

Mathematics of Telescopes :: Math

Missing Figures A Brief History of Telescopes Although telescopes has been around for several hundreds of years, there has been great discrepancy as to who invented it first. Here is one authors opinion. Lippershey was a Dutch spectacle marker during the early 17th century (approximately 1600). He was one of the first who created the "looker" (now called telescope) by placing two pieces of lenses together. The discovery that placing lenses together can magnify images were made by children who took Lippershey's spectacles and looked at a distant church tower. One of the most influential scientist associated with the telescope has to be Galileo. He took the design and reinvented the telescope into one of the first refractive telescopes we use to this day. Galileo used this great invention to report astronomical facts such as the moon is cover with craters instead of being smooth, the Milky Way is composed of millions of stars, and Jupiter have four moons. Perhaps the most famous discovery is the Earth revolves around the Sun and the Earth is not the center of the universe (even though he was discredited at the time). Newton was also involved with telescopes. After his growing interest with light bending, he applied his knowledge of the reflecting and refracting properties of light and invented the first reflective telescopes. Newton's reflective telescopes vastly improve the clarity of images as well as escaping from chromatic abberration. In order to fully understand the concepts and ideas of how a telescopes work, some knowledge of simple optics are required. Some Simple Optics Refraction Refraction occurs when light travels from one medium crosses a boundary and enters another medium of different properties. For example, light traveling from air to water. The amount of refraction (or bending) can be calculated using Snell's Law. Refractor How Refractor Telescopes Work The principle behind the refractive telescopes is the use of two glass lenses (objective lens and eyepiece lens) to gather and bend parallel light rays in a certain way so that the image fits the size of the eye's pupil. Light rays is gather through the opening of the telescope called the aperture and passes through the objective lens and refracts onto a single point called the focal point. From there the light rays continue the same direction until it hits the eyepiece lens which also refract the light back into parallel rays. During the process, the image that enters our eyes is actually reverse of the original image and magnified because the size in which we preceive the image. Mathematics of Telescopes :: Math Missing Figures A Brief History of Telescopes Although telescopes has been around for several hundreds of years, there has been great discrepancy as to who invented it first. Here is one authors opinion. Lippershey was a Dutch spectacle marker during the early 17th century (approximately 1600). He was one of the first who created the "looker" (now called telescope) by placing two pieces of lenses together. The discovery that placing lenses together can magnify images were made by children who took Lippershey's spectacles and looked at a distant church tower. One of the most influential scientist associated with the telescope has to be Galileo. He took the design and reinvented the telescope into one of the first refractive telescopes we use to this day. Galileo used this great invention to report astronomical facts such as the moon is cover with craters instead of being smooth, the Milky Way is composed of millions of stars, and Jupiter have four moons. Perhaps the most famous discovery is the Earth revolves around the Sun and the Earth is not the center of the universe (even though he was discredited at the time). Newton was also involved with telescopes. After his growing interest with light bending, he applied his knowledge of the reflecting and refracting properties of light and invented the first reflective telescopes. Newton's reflective telescopes vastly improve the clarity of images as well as escaping from chromatic abberration. In order to fully understand the concepts and ideas of how a telescopes work, some knowledge of simple optics are required. Some Simple Optics Refraction Refraction occurs when light travels from one medium crosses a boundary and enters another medium of different properties. For example, light traveling from air to water. The amount of refraction (or bending) can be calculated using Snell's Law. Refractor How Refractor Telescopes Work The principle behind the refractive telescopes is the use of two glass lenses (objective lens and eyepiece lens) to gather and bend parallel light rays in a certain way so that the image fits the size of the eye's pupil. Light rays is gather through the opening of the telescope called the aperture and passes through the objective lens and refracts onto a single point called the focal point. From there the light rays continue the same direction until it hits the eyepiece lens which also refract the light back into parallel rays. During the process, the image that enters our eyes is actually reverse of the original image and magnified because the size in which we preceive the image.

My Journey to College Essay -- Personal Narratives

My Journey to College I first came to the university during spring break of my junior year of high school. At the time I was just visiting the three main universities in Arizona so that I would be able to make an educated decision as to where I wanted to get my college education. There were many events showing me the way to this university and little did I know that these events would come upon me and that they would show me the doors to the place where I was truly meant to be. I had a small thought in mind of becoming a chef or something else in the hospitality field. My mom had heard about NAU’s hospitality college and informed me that it was within the top ten. During our visit to NAU we met with and administrator in the HRM program just to get some information about the program. Some time passed and all of the information that I had gathered from the three universities kept running through my head. In the beginning NAU was not my first choice because my boyfriend at the time was in Tucson at U of A so naturally I wanted to attend school with him. Some more time passed and my boyfriend and I broke it off. I was all of a sudden lost because I realized immediately that the only reason U of A was appealing to me at all was because he was there. So my mind went back to thinking about what career I wanted to pursue. I was almost sure that hospitality was still the field for me so of course NAU popped back into my head. I discussed my new thoughts with my mom and we decided that I should apply and wait see what happened. I sent in my application. This was the only application I sent in despite all of the advice given by my high school teachers and administrators: â€Å"Make sure you send in as many a... ...l friends and she is still just right down the hall. My roommate and I became very close after the first few weeks of not knowing exactly how to act around one another and now we are the best of friends as well. Now, in my second semester at NAU, I have gained a great deal of independence, knowledge, and friends. I feel like NAU is my home away from home. I have great classes and I feel that NAU is going to prepare me very well for my life and career in the future. The events that led me to NAU were very inspirational and I feel that these events brought me to where I am really meant to be. I have been shown the path to NAU and now, NAU is showing me the path into my future. I have gone through great journeys to get here and have experienced great ones while being here and I am sure I will continue to experience many marvelous times in Flagstaff at NAU.

Jonsons Volpone :: Jonson Volpone

Homosexual Overtones in Volpone During the Renaissance, women did not participate in the theatre; hence, men, dressed in drag, played women's roles. This particular characteristic of Renaissance drama adds many dimensions, erotic and social, to the spectacle on the stage. However, "The primary difficulty in surveying this landscape results from the strong indications that early modern eroticism was fundamentally different from that today. Consequently, the challenge deciphering what may be radically different cultural codes for the Rena issance is formidable" (Zimmerman 7). The interactions between cross-dressed boy actors and the adult male actors, by today's standards, would be considered homo-erotic. In Ben Johnson's Volpone, the role of Celia, the main female character, would have be en played by a cross-dressed boy; hence, many inferences about Renaissance eroticism may be made by exploring the element of cross-dressing and how it transforms the action on stage and the audience's perception. Celia (played by a cross-dressed boy) interacts with men throughout the play. The scene in which Volpone attempts to rape Celia could be construed as extremely homo-erotic. Volpone desires Celia, yet she refuses to succumb to his advances; thus he trie s to force himself upon her. Bonario is Celia's true love interest, which also has homosexual overtones. The sexual and intimate interactions between Celia and the male characters creates an interesting dynamic. For instance, "When an actor in a male role did not need to impersonate adult-ness, his interaction with a cross-dressed actor, particularly a cross-dressed boy, change. Presumably, the adult actor, by virtue of age, voice, physical appearance and interpretive range, lent credence to the (usually) heterosexual valences of cross-dressing within that fiction. The dual lens on the dramatic action that the adult male actor provided was in all likelihood angled most directly at adult male spectators" (Zimmerman 46). The actors are i nteracting like hete rosexuals of the opposite sex, however, the fact that it is really two males blurs the lines of what the audience was actually seeing and enjoying. Celia was obviously made to be attractive to the male spectators, because she is the main female love interest in the play. The male spectators may be attracted to what aesthetically appears to be a woman, or they may be attracted to an androgynous, cr oss-dressed boy. Hence, Celia's appeal is twofold.

April Morning by Howard Fast Book Review Essay

The book April Morning by Howard Fast is a dramatic story of the bloody battle of Lexington set up with a one day structure from the view of a fifteen year old boy turning into a man. In the book we see the life of Adam Cooper changing from child to man in the matter of one day. Each chapter is a different time period of the day telling us what has happened and what the effects were on his life. Adam Cooper is a fifteen-year-old boy living in colonial Lexington, Massachusetts with his family. He feels demoralized by his father, Moses Cooper, but finds consolation from Granny Cooper, his paternal grandmother. When a meeting of the township Committee is called on the evening of April 18th, Adam wishes to attend but his father questions whether or not his son is a man and has earned the right to attend the meeting. Instead of attending the meeting, Adam visits his neighbor Ruth Simmons, a distant relative whom he loves whom he loves and sees himself marrying in the distant future. When his father returns home from the meeting, Adam eavesdrop as Moses tells his wife Sarah and Granny Cooper what happened, as the colonial communities prepare for a possible confrontation with the British army. During the late night early morning, a rider arrives in Lexington, waking up the community with news that the British army is on the march to Concord to take out supplies and ammunition that is being stored by colonists for a possible rebellion. Once the news of the night rider reaches the town the committeemen hold a muster for the militia, and Adam decides to sign the muster book and commit to fighting for the militia. His father is present when he is signing the muster and allows for it to happen. Moses Cooper no longer sees his son as a boy but as a determined man willing to fight for his family and community. Both Adam and his father prepared themselves for the battle and a total of seventy militia men wait for the arrival of the British army. Moses Cooper argues persuasively with the committeemen that the small number of men can’t stand up to the thousands of Redcoat troops they will be greeting alone, and so it’s decided that they will state their case but do no more; they decide to talk it out rather than to fight. However when the British finally reach Lexington, the officers are sneeringly dismissive of the colonists and tell them to leave the common and a mysterious shot is fired causing the British troops to begin firing on the colonists. The British massacred the small militia that stood in front of them, and Adam watched as his father and other men he had known his entire life be shot down. Adam hides in terror and cannot go home because of the British troops in town and it is unsafe. Adam is off to the woods to find the rest of the militia and he is almost discovered by British soldiers, but before they do so are called away to march towards Concord. Adam runs from the British and is shot at by redcoats, only to be caught in the grip of an older colonial man named Solomon Chandler, who helps Adam and provides him with some consolation and food. Adam joins Chandler on his journey to meet up with more members of colonial militias. Along the way, other colonists join the two, also ready to fight the British. Once at the pasture, Adam is greeted by Cousin Simmons and The Reverend, and is relieved that others from the Lexington militia had survived. Though the various town committees and militia have general instructions, there isn’t a single leader chosen to lead the battle. It was a confused time for the colonists fighting and finally Chandler guides them and instructs the men waiting at the pasture to split up into groups according to the firing range of their weapons. Adam and the other men in his group lay under the brush and fire at the redcoats, Adams gun does not reach a far distance so he does not shoot but watches instead; he see the burning of Lexington and the bloodshed of the redcoats. Through the mist of all of the battle Adam seems to fall asleep leaving everyone to believe that he is wounded and dead. When Adam wakes up he finds that the battle has moved to a distant location; he hears Cousin Simmons and The Reverend talking, meets them, and they all agree to go home to Lexington, or what is left of it. Once home Adam is greeted with relief and happiness by the surviving members of his family and others from the town. Adam is now treated like a fully-grown man when he was only recently considered a simple child to everyone. Adam makes peace with his father’s corpse, and then helps to carry the casket to the church. At the church Adam lights some extra candles so his father won’t have to rest in the dark of night. Cousin Simmons makes sure that Adam is aware this battle was only the start, and that he must consider his other responsibilities as the new head of household when deciding if he’ll continue to fight. When Adam returns home his mother is already asleep but Granny Cooper is awake and says she knows he will go back into battle eventually. He puts off the question for the time being, and is relieved to finally go to sleep and end this momentous day. The book is a great and quick read being that it is only 202 pages long. The text gets you involved and makes it feel as if you are there with Adam Cooper through the battles and his day. You feel as if you are standing next to Adam while on the field holding your riffle awaiting the battles. The pressures and emotions that the boy is going through as he transitions into an adult are heartfelt and many people can relate to Adam in some ways. The pressure of becoming a man over night and resuming all these responsibilities he never had to deal with before is a struggle that many can relate too. I personally would definitely recommend this book to my peers as well as to younger and older audiences. This book in my opinion was very good in the fact that it drew me in and kept me wanting to read more as the story went on. I don’t usually like reading and the fact that this book makes me want to keep reading and not stop till it was finished in my opinion makes this a good book. Fast is a great author and knows how to draw in an audience. Overall this was a great book and I would definitely recommend it to all.

Can Politics Be Regarded as a Science Essay

The debate as whether politics can be regarded as a science is ‘complex, voluminous and multi-faceted one’ . The origins of political analysis lie in the philosophical tradition of Plato and Aristotle whose work was fundamentally rooted in the normative. At the very early stages of politics as an academic discipline, the great thinkers of the time were not concerned with empirical evidence; instead basing their ideas on literary analysis. The emphasis on the normative that comes with the traditional study of politics suggests that politics is not a science as it cannot be objective. This was followed by the emergence of the normative model of political analysis and what Peter Lasslett called the ‘the death of political philosophy’. This movement was spearheaded by Machiavelli who was known as the father of the ‘politics model’ of political science. For example, he changes the value-laden question (what is better? ) into a scientific one; what is safer? The shift from the prescriptive to the descriptive and impartial suggests that political thought has shifted away from the traditional philosophical to the scientific model. The empirical model of political thought emphasised the importance of experience as the basis for knowledge and this later developed into positivism which dictates that the social sciences should adhere to the methods of the natural sciences . An extreme version of this was also created called ‘logical positivism’ which stated that only statements which were empirically verifiable and aimed to say something about the meaning of political concepts are legitimate . In fact the empirical model is seen as the foundation of comparative politics that is now the standard form of analysis in the UK and the US. This method seeks to develop generalizations by comparing different states or political systems. This produces slightly more informative results as one is more likely to be able to produce an ideal political situation through comparison rather than just using empirical evidence alone. However, there have been criticisms of the validity of comparative politics most notably from Alasdair MacIntyre. He states that creating law-like cross cultural generalizations between countries with radically different cultures is not as valid as proponents of comparative politics make it out to be . He uses the example of a study by Almond and Verba that states that Italians identify less with the actions of their government than the English or Germans because they of a survey asking what they took pride in . The point that McIntyre then goes on to make is that the notions of pride in Italy and England are vastly different and thus any comparison would have to start by identifying the virtues that are embedded within the institutions. However, he goes on to add that this shortcoming doesn’t completely devalue the work of comparative politics. Karl Marx was the first to describe politics in terms of science and, along with Emile Durkheim and Max Weber, was described one of the main architects of political science . He believed that he could methodically determine trends in history and from these deduct the future outcomes of social conflicts. However, whilst this approach may seem to be simply empirical in its approach to political analysis it has been confirmed that ‘his theories yield testable propositions that allow rigorous evaluation and even falsification’ . His role represents a dramatic shift from the political philosophers of the traditional Greek model as he famously said in his Theses of Feuerbach that ‘philosophers have only interpreted the world; the point is to change it’ . However, whilst Marx may have been the first person to truly combine scientific methodology with political thought, questions can still be raised over its validity. For example, the fact that Marx predicted the fall of capitalism whilst in fact state socialism has been on the retreat. There has also been criticism of Marx’s methods. In The Open Society and Its Enemies, Karl Popper criticised scientific socialism as a pseudoscience due to Marx’s methods of looking at historical trends and using them to create universal laws which couldn’t be tested of disprove. This may suggest that the Marxist model of political analysis as a science is not correct. Despite this it is important to note how, whilst Marx’s predictions may not have proved correct, his methods and the concept of politics as a science is unquestionable. Enthusiasm for the idea of political science grew in the 20th century with the creation of the American Political Science Review in 1906 and also the emergence of the behaviouralism movement in the 1950s and 1960s. This was the period coined as ‘the behavioural revolution’ by Robert Garner who claimed that ‘number crunching†¦in relation to electoral behaviour was the gold standard’ whilst normative analysis was rendered ‘at best, unnecessary and at worst, meaningless’ . This can be viewed as the most compelling case for politics being regarded as a science as it is the first time that objective and quantifiable data could be tested against hypotheses. The form of political analysis that was emerging in this period was heavily based on behaviouralism which worked on the principle that social theories should be constructed on the basis of observable behaviour which provides quantifiable evidence for research. This lead to increased interest and activity in the field of quantitative research methods such as voting behaviour, the records of legislators and the behaviour of lobbyists. It was also at this time that David Easton claimed that politics could adopt the methodology of the natural sciences . Here we can see how the initial links that Marx drew between politics and scientific research methods have been refined with the use of quantifiable rather than just empirical evidence. There have been objections to the usefulness of behaviouralism in the study of politics though. One argument has been that it has significantly limited the scope of analysis by preventing it from going beyond what is directly quantifiable or observable. The idea behind this is that whilst the methodical basis behind behaviouralism may be scientifically sound that doesn’t mean that it is the way to analyse politics. This raises the question as to whether politics should be regarded as a science rather than could it. The very nature of politics is that it is inherently human and to discard all that is not empirically verifiable in its study is to neglect the very essence of politics. This argument could be viewed as irrelevant to the question however because it actually looking at whether politics should be regarded as a science and not if it could. This being said Andrew Heywood presents a valid criticism of the methodology of behaviouralism and the use of quantifiable data. The scientific basis of behaviouralism is that it is objective but in order for this to be so it has to be ‘value-free’. He claims that facts and values are ‘so closely intertwined that it is often impossible to prise them apart’ and that theories are always based on assumptions human nature . This argument presents a major threat to the legitimacy of behaviouralism and suggests that the methodological basis behind it is not sound enough to equate to the conclusion of politics as a science. Whilst the methodology of political science may be all well and good, this doesn’t necessarily lead us to the conclusion that politics should be regarded as a science. There have been many arguments to suggest that despite the existence of quantifiable and empirical evidence, it is actually damaging to study politics in a scientific manner. For one, the very nature of political science is that it is descriptive rather prescriptive. This idea seems to be counter intuitive to the very study of politics as a discipline. Whilst, the added scientific element to political analysis gives us the added advantage of scrutiny and academic rigour it will never produce any political ideas without the normative aspect of political philosophy. This presents to us how damaging political science can be if studied in isolation since the very nature of the political analysis is one that should be aimed at progression, change and determining how to achieve our political ideals. In fact in recent years, the validity of political science has started to be questioned by political scientists themselves. As an undergraduate Charles Lindblom apparently fled the ‘mushiness’ of political science to pursue a graduate study of economics and David Easton proclaimed that he had ‘political science [as a] coherent body of knowledge’ had no basis . This suggests that whilst political science doesn’t translate as smoothly in practice. The Perestroika Movement began in October 2000 with an anonymous email to the American Political Science Review calling for a ‘dismantling of the Orwellian system that we have in the APSA. The movement was largely a reaction to the so called ‘mathematicization’ of political science and a desire to achieve methodological pluralism. Specifically, it ‘aimed at challenging the dominance of positivist research, particularly research that assumes that political behaviour can be predicted according to theories of rationality ’. Whilst this movement could be seen as a criticism of political science it could just as easily be seen as highly constructive. It recognises the merits of politics being studied as a science yet wants it to e more inclusive and less restricted in terms of methodology. However, this presents a problem for the positivist wing of political scientists that stick to the assertion that political science should obey the methods of the natural sciences. From this we can come to the conclusion that criticisms of political science is not proof of how politics shouldn’t be regarded as a science but is instead just an example of two methodological factions within the discipline. We can see how the historical development of political science presents a good case for the idea that politics can be regarded as a science. Some claim that politics is a science because it ‘offers knowledge based on systematic enquiry’ . However, this claim bases itself on a loose definition of science and one that many political analysts wouldn’t be completely satisfied with. The arguments for politics being regarded as a science lie more in the stringent scientific methodology that can seemingly be applied to political analysis. Whilst there have been many criticisms of methodology of political science I think that the major qualms that academics have is with the danger of studying political science in isolation. The obsession with empirical data that developed during the ‘behavioural revolution’ could easily be labelled as counter-intuitive seeing as it completely disregards the normative. Despite this I think that politics can still be regarded as a science, yet it is just important that this is combined with elements of the old philosophical tradition.

Useful contacts in fashion industry

Thinking about my future life and calling, long term purposes for this MA are to construct utile contacts in manner industry in UK, derive a existent penetration into the Ethical Manner Industry in UK, and hopefully finish a work arrangement at the Ethical Fashion Forum. In order to carry through my undertaking, I need to make the prognosis research of the Ethical Manner in UK and India in order to make to the best subject of my research. To finish this MA, good clip and undertaking managementskills is traveling to be one of my most of import challenges. Besides, my strong focal point would be on strategically be aftering and developing research accomplishments. Carry throughing my acquisition understanding ends will give me new understanding and cognition on the Ethical Manner Industry in UK and India. For accomplishing all of the above, I need to construct countless contacts with the manner interior decorator, concerns and administration concentrating upon sustainability in the manner industry in UK and India. Once, I have made adequate contacts and collected information ; I will so discourse and orate about my undertaking proposal. Ultimately, when I get an enthusiastic response, by looking at the success of Ethical Fashion Market, UK, I will so interchange those thoughts with Kakoli Banergee, Trustee, Satya – Jyoti Trust, India ; to join forces and explicate my undertaking program. If I receive a positive hope I would believe I have eventually completed my MA journey, successfully.ANSHU YADAVInvestigate into an Ethical Manner market in UK and IndiaUndertaking PROPOSALTitleInvestigate into an Ethical Manner market in UK and IndiaPurposeUnderstand the current scenario of ethical manner concern in India and associate to UK. Research UK ‘S ethical manner concern ; provi dea program for doing of a selling organic structure ( Eco – Fashion Park ) for ethical manner manufacturer group and craftsmans in India.RESEARCH QUESTIONSWhat is Ethical Fashion?Specifying Ethical MannerSustainability and ternary underside lineFinding out issues and patterns of Ethical MannerReviewing history of ethical mannerFast Fashion and Cheap FashionWhat is the market size of Ethical Fashion?Domestic ( INDIA ) market research on the Ethical Fashion Business and Lifestyle.International ( UK ) market research on the Ethical Fashion Business and Lifestyle.What is sustainable production and ingestion. Specifying the sustainable production and ingestionDomestic ( INDIA ) industry research on methods of sustainable production and ingestionInternational ( UK ) industry research on methods of sustainable production and ingestionSustainable Fashion manufacturer groups and their jobs in IndiaWhat are the assorted enfranchisement possibilities for set uping a sustainable manner concern in UK and India?Ethical criterions and LabelingTrade Tariffs and BarriersWhat is value concatenation?Specifying value concatenationResearch into associating the national ethical manner manufacturers and international purchasers and markets.RESEARCH METHODSMeasure: Case Study, Grounded Theory and Consumer reactions survey.Quality: Experimental AnalysisANSHUYADAVInvestigate into an Ethical Manner market in UK and India3. Primary Research: Focus on garnering information on ethical manner from India and UK3.1 Interviews with cardinal forum members of Ethical Fashion Forum, UK.3.2 Interviews with emerging manner and fabric interior decorators in sustainable design in UK and India.3.3 Social networking, for case, Face book,3.4 Fashion Business networking: Ethical Fashion Forum ( UK ) , Designer Forum ( UK ) , Ethical Trade Initiative ( UK ) , Craft grade ( India ) , Labour administrations, Manufacturers of Sustainable Fibers, Yarns and Fabrics.3.5 Personal contacts in the Fashion Industry will assist me derive appreciable attack.3.6 Questionnaires and Videos of assorted creative persons involved in Sustainable Manner patterns.3.7 International tendency and manner show visits. For case, London Fashion Week, London ; The Cloth Show, Birmingham ; Premier Vision, Paris3.8 Design institutes and authorities organic structures3.9 Non – Net income Administration, Satya – Jyoti Trust, India.4. Secondary Research: Concentrating on Ethical Fashion Forum in UK.4.1 Co – work with Ethical Fashion Forum as a research houseman, alongside an associate manager, roll uping research for EFF undertakings and events.4.2 To understand the deductions of explicating a selling organic structure ( Eco – Fashion Park ) in India, for the sustainable Practioners.4.3 Analyze Journals ( MONOCLE, DRAPERS, FINANCIAL TIMES, ECO- TEXTILE ) Weekly Magazines ( TREND UNION, NEW CONSUMER, THE ECOLOGIST ) and Online Magazine ( THREAD ) , and Readings ( ECO- CHIC, BY SAND Y BLACK ; GREEN IS THE NEW BLACK, BY T BLANCHARD, BUSINESS ETHICS AND VALUES, BY PETE ENGARDIO ; SUSTAINABLE FASHION AND TEXTILES BY KATE FLETCHER.4.4Get studies from on-line Databases and Articles ( MINTLE, GMID, JUST STYLE.COM )5. Literature Research: Refer to BibliographyRational number OF MY PROJECTIn my position point ethical manner is the exciting topic to analyze as it has been catching the headlines within manner industry in recent times.It is the singularity in manner that allows us to look at sustainability in advanced ways. Therefore, Fashion provides an chance of consciousness for sustainability. Many sustainable patterns and motions are deriving impulse and traveling towards mainstream. Green edifices, insides, place merchandises and even green nuptialss and events are booming, yet manner is when embraced in sustainable ways, holds even greater impact potency. What is besides alone to manner, more so than other sustainable tracts, is that it is a big vehicle. Ethical manner besides interested me as it focuses on ailment patterns in the mills, poorness decrease, environment instruction, production and ingestion issues, with a strong attending on workers wellness ; in relation to the manner industries. Ethicall manner at a planetary degree has captured my involvement, for the really simple ground, that London manner has stepped frontward to advance ethical manner vesture. Top store, Marks and Spencer, Zara, Next, Europeon Fashion concatenation and USA Banana Republic are all specializing in â€Å"going green† . With a strong focal point on Ethical Fashion Forum ( UK ) , I want to cognize how to make such a non for net income administration, where the ethical manner manufacturer group, from field to mill to stop merchandise, exchange thoughts, collaborate and pass on efficaciously on assorted sustainable patterns and events.My cognition in Ethical Manner from UK wouldthen let me to supply the program of doing a successful selling organic structure ( Eco – Fashion Park ) for Ethical Fashion manufacturer groups and craftsmans of India, in India.GOALS AND OBJECTIVESLEANING GOAL 1:1.1 Clarity of ideas: Think profoundly for filtrating clear and in-depth information.1.2 Asse ssed: Bing able to make up one's mind the best concluding research subject.LEARNING GOAL 2:2.1 Quick and Accurate Reading: discover to read relevant subjects and fast. Besides to better drumhead and note taking accomplishments, to be able to use utile informations resource at clip of digest of my undertaking.2.2 Assessed: Leting myself to do reading list and note returns wonts.LEARNING GOAL 3:3.1 Professional Writing and Presentation Skills: enhance my English speech production and composing accomplishments, professional attack towards any assigned undertaking and entries.3.2 Assessed: Confidently being able to joint and present myPGC Presentation and Learning Agreement.LEARNING GOAL 4:4.1 Project – Planning and Self – Time Management Skills: Producing a comprehensive undertaking proposal with a proposed attack, research way and agenda to be followed.4.2 Assessed: Bing able to bring forth a timely entry of Project Proposal.LEARNING GOAL 5:5.1 Professional Cognition: Hi story of Ethical Fashion Design, Business and Industry, increased consciousness of Ethical Fashion Business in planetary context.5.2 Assessed: Bing able to near future research stage professionally.LEARNING GOAL 6:6.1 International Work Experience Placement: Co- work with Ethical Fashion Forum to derive more cognition about Ethical Manner6.2 Assessed: Possible Case Studies and Personal Growth of improved synergistic accomplishments.LEARNING GOAL 7:7.1 Research orientation accomplishments: Better my research devising accomplishments, by ego apprehension and implementing them in my thesis.7.2 Assessed: Bing able to do a research oriented MA Dissertation in the last stage of research.Undertaking TERRAINResultKNOWLEDGE AND UNDERSTANDINGUndertaking Proposal, presented in the PGC phaseProject related information aggregation and analysis, utilizing the primary and secondary research methodsLearning understanding: refer to this papersSelf clip directionSKILLS, QUALITIES AND ATTRIBUTESProjec t Management: refer to the undertaking clip frameLearning Contract Summary FormPlan of learning resources inside the University ( Oct- Nov 2008 )Reading relevant magazines and books in library and utilizing library larning resource to acquire the selling study which I needAttend the talks that are related to my undertaking proposalAttend undergraduate talks of Fashion and Textile Management.Ask inquiries about y research from my coach and supervisorMultiple photocopies of magazines, diaries, study and books from libraryPlan of learning resources outside the University ( Jan-June 2009 )Observe the magazine market from intelligence, studies, web logs, forum on web sitesMake contacts with the relevant industry or hopefully happen a research internship with Ethical Fashion Forum, UK, which can assist me derive the cognition of Sustainable Fashion and Textile industry.Maintain Chronofile ( My Research log book )Academic supportKeep in touch with supervisors and professors during making t he undertakingUse the library larning resource to obtain any relevant study that I need.Practical acquisitionTry to reach as many Fashion Designers, Sustainable Fashion Producer groups, consultancy ‘s and non for Net income Administrations.Interview the people who relate to my undertaking proposal and larn the accomplishments of communicating.Designation of larning demandsSuggestions from my supervisor and coachLectures which are related to my undertaking proposalLatest studies and intelligence on manner, design and ethical manner marketRoll up a batch of documentariesrelated to sudate stores and sustainable Manner and Textiles.Learn to acquire the sentiments from different people and understand Ethical consumer and manufacturer groups in UK and India.Besides interact with manner pupils and do pictures inquiring about their purchasing attitudes towards Ethical Fashion Clothing.Skills to sum up the information that I obtain during the researchSkills to take a precise note from interview ( primary research ) and books and picture ( secondary research )Designation of non-learning resource demandsEntree to university computing machine which has professional package to bring forth my papers and seting exposures and imagesTarget day of the month for completion of undertaking proposal

Business Model Canvas of United States Postal Service Essay

USPS caters the mail and package delivery services to a mass of different customers. It has different variety of services depending on what the customer wants. So customer segments are divided according to the type of services the USPS provides. 1. Individual citizens: The USPS has the first class mail and standard mail that the citizens can use to use to send personal cards, letters, bill payments, etc. Basically anything that is less than 13 ounces can be sent through first class, and is delivered within 2 to 3 days in the contiguous states. First class mail is sealed and protected, while standard mailed is not (standard mail may also receive deferred handling but it is more cost effective for customers). Also package services are provided to send packages more than 70 lbs. 2. Businesses: The USPS also caters to all the mailing needs of businesses. Banks use first class mail for delivery of debit or credit cards, and other confidential information as it is protected and handled properly. Also the standard mail, which is a cost-effective bulk mail class, is used by businesses for mailing advertisements, product samples, etc. and is delivered within 9 to 10 days. Businesses even use package services for delivery of delivery of customer orders. a. These customers include business to consumer delivery (e-commerce) such as Amazon and EBay. 3. Publishers: The USPS has Periodicals, which is a mail class for authorized publishers to send magazines, newspapers, journals, etc. 4. Other mail providers: The USPS has partnered with FedEx and UPS for their â€Å"last mile† mail delivery. Since the cost of delivery in rural areas is high for both FedEx and UPS, they have partnered with the USPS to deliver their mail and packages in areas where the cost for delivery would be higher for them; the USPS delivers about 30. 4% of the ground shipments of FedEx. Besides this, the USPS also offers services as Post Office Box, tracking of the mail etc. It also provides insurance on items shipped to domestic or international areas, if they have a value of above 200 dollars. Value Proposition The mission of the postal service is to provide the nation with reliable, affordable, universal mail service. By law, its basic function is â€Å"†¦ to bind the Nation together through the personal, educational, literary, and business correspondence of the people. It [the Postal Service] shall provide prompt, reliable, and efficient services to patrons in all areas and shall render postal services to all communities. † Affordable Prices: The price of sending a package or mail by USPS is much lower than its competitors. Ubiquitous presence: The Postal Services has large number of offices in the United States making it accessible to almost every customer of the USPS. They have 31,272 retail offices. Reliable service: The Postal Service delivers to 151 million addresses six days a week, and collects outgoing mail and packages at the time of delivery. It provides mailing and shipping services through tens of thousands of postal and non-postal retail outlets as well as usps. com. The USPS provides many different services; First-Class Mail, Standard Mail, Packages and Shipping, International Mail and Periodicals each catering to different needs of their customers. Channels The USPS provides direct delivery to the customer. They have all US addresses and their delivery system is direct, from the sender to the receiver. They are spread out in the entire United States and have huge amount of deliveries every week. The USPS operates over 30,000 Post Offices all over the United States where customers can come to send their packages and mail. Customers can also drop their mail in post boxes located at multiple locations in every town and city. Stamps and postage can be bought at numerous locations such as supermarkets, drug stores and post offices. The USPS also operates a service where the postman can come to pickup a shipment from your house free of charge. USPS also uses traditional advertisements and promotions to reach their customers on a daily basis. Figure 1: USPS’ services (source: USPS Annual Report 2012) Customer Relationships USPS’s customers demand reliable, fast and affordable service and they serve each customer segment in a different way. For individuals, customer service is mainly through sending and receiving letters and packages. For businesses the USPS offers various business solutions such as advertising campaigns, e-commerce solutions and special mass mail business prices. For other mail providers such as FedEx and UPS the USPS provides delivery of their packages both in rural areas and of small packages. For all customers the USPS also offers customer service by phone, online and in Post Offices. The USPS has good brand recognition, most US citizens are aware of the USPS’ services and the â€Å"postman† that comes to every house every day. Therefore the customers expect good service and the USPS uses customer outreach programs, both for individuals and businesses, to get feedback and information about how they can improve their services. According to the American Customer Satisfaction Index (ACSI) from June 2013, both FedEx and UPS score higher than the USPS in the Express/Priority Service Mail Sector. Overall the regular mail services of USPS are at a new ACSI high of 77 points.

Blaxploitation Essay Research Paper The Emergence of

Blaxploitation Essay, Research Paper The Emergence of ColourIn today? s culturally diverse, politically right society, it is difficult to believe that at one clip racism was non merely accepted as the norm, but enjoyed for its amusement value. Persons of African descent in North America today take the big, diverse pool of chances offered by the movie industry for granted. Much like Canadian theatre nevertheless, there was a clip when a black adult male in any function, be it servant or break ones back, was virtually unheard of. It took the blaxpliotation movies of the early 19 1970ss to alter the stereotyped word picture of Black people in American Cinema, as it took The Farm Story, performed by a little troop of Canadian histrions, to make a Canadian theater industry. To be more specific, it took the release of Melvin Van Peebles, Sweet Sweetback? s Baadasssss Song, in 1971, to alter the tradition position of Black people in American movie. ? Porter? s Tom was the first in a long line of socially acceptable Good Negro characters. Always as Toms are chased, harassed, hounded, flogged, enslaved, and insulted, they keep the religion, n? er bend against their massas, and remain hearty, submissive, stoic, generous, selfless, and oh-so-very kind. ? ( Bogle,4 ) The early soundless period of film introduced five basic originals for Black characters: the Tom, the Coon, the Tragic Mulatto, the Mammy, and eventually, the Brutal Black Buck. America? s foremost Black character found manifestation as the aforesaid Uncle Tom in Edwin S. Porter? s, Uncle Tom? s Cabin, which was released in 1903. ? The paradox was that in actuality Tom wasn? t Black at all. Alternatively he was portrayed by a nameless, somewhat fleshy histrion made up in blackface. ? ( Boggle, 4 ) This was a common pattern developed by the theatre, and carried over, as were many of the moving techniques, to silent movie. Tom? s presence, and the visual aspect of the fou r Black originals which were to follow, served the same intent: ? to entertain by emphasizing negro inferiority. ? ( Boggle, 4 ) Although holding no positive consequence on the position of Black people in America socially, the tom character opened the door for Black histrions in film. Sam Lucas became the first black adult male to be cast in a prima function as a Tom, and in 1927, Universal Pictures signed James B. Lowe, a fine-looking black histrion, for the lead function in the Universal Pictures production of Uncle Tom? s Cabin. Lowe was chosen to play the portion because movie manager Harry Pollard, a former blackface histrion, believed he? tantrum in with the realistic demands of the times? ( Bogle, 6 ) Tom was to be followed by the coon, although he remained the cinematic Black character favourite. Where Tom was an adorable character, the coon provided audiences an object of amusement. Two discrepancies of the coon shortly emerged: the piccaninny and the uncle ramus. ( Bogle, 7 ) The Pickanny was the first coon type to look in film. ? By and large, he was a harmless, small crazy creative activity whose eyes popped, whose hair stood on terminal with the least exhilaration, and whose jokes were pleasant and diverting. ? ( Bogle, 7 ) The Pickaninny provided audiences with an amusive recreation, and shortly found his manner into the Black Marias of the mass audience. Following to debut was the pure coon, ? a good-for-nothing nigga? , whose undependable, brainsick, lazy nature was good for nil but feeding and doing problem. This character found its pinnacle of success in Rastus, a good-for-naught Black featured in a series of movies released between 1910 and 1911. The concluding coon brother would emerge as the tidal bore to delight metaphoric cousin to the Tom. Quaint, and na? ve, the Uncle Ramus character distinguished himself through his amusing philosophizing. ( Bogle,8 ) In general, the cinematic coon was used to bespeak the Black adult male? s contentment with his submissive place in society. Besides emerging around this clip period is the tragic mulatto: a negro visible radiation plenty to go through for white, who must contend against the negro contamination to either rise above his coloring material, or autumn victim to it. Mammy, a character closely related to the amusing coon, was the following to emerge. Headstrong and copiously female, Mammy debuted around 1914. The Mammy function would be perfected by Hattie McDaniel in the 1930? s. From the mammy functions emerged the Aunt Jemima, a male or female character who had a spot more tact and were, for the most portion, Sweet and congenial. The concluding original emerged in D.W. Griffith? s The Birth of a Nation ( 1915 ) . Picturing life before and after the civil war, all four originals are present in this movie. It depicts recreant Blacks who overpowe r the charitable, white Southerners and leave on a way of lechery, coarseness and offense. The ultimate end of these wild beast-men is sexual laterality of the pure, guiltless white adult females. At the movies decision, the white work forces of the? unseeable imperium? drive in to salvage the twenty-four hours and reconstruct white domination in the South. Proudly know aparting, D. W. Griffith, touted as one of the fore-fathers of film, uses his movie command to demo audiences what happens when? slaves get overweening? . The five originals would govern in black film for the following 50 old ages. Although Black movies did emerge, it was for the most portion produced by white production companies for a black audiences. Black Independent production companies such as the Ebony Motion Picture Company began to emerge in the 20? s, but the stereotypes and capable affair stayed the same. A common subject of societal mounting, the ultimate end of the Black being suburban life, ruling Black theaters. ( Cham, 20 ) Throughout the 30? s and 40? s the mobster movies rose to the bow, normally picturing gun-totting, slick-talking Blacks, entent on doing it large. Despite the presence of Black independent film makers such as George Randall, African American issues were basically ignored. The 50? s and 60? s brought societal agitation and the Civil Rights Movement brought a demand for movies with a stronger message. The originals of the 20? s and mid-thirtiess were no longer acceptable, and the few Hollywood? race movies? ( which normally starred Sidney Poitier ) , were no longer adequate. ? Hollywood was still unable to spot or picture the full spectrum of Black American life and culture. ? ( Cham, 21 ) In 1971, Black movie experienced an epiphany. It came in the signifier of a low-budget, severely made Gallic movie by the name of Sweet Sweetback? s Baadasssss Song. It was created about wholly by one Black man- Melvin Van Peebles. This marked a extremist alteration in Black film. ? In 1971, Melvin new wave Peebles dropped a bomb. Sweet Sweetback? s Baadasssss Song was non polite. It raged, it screamed, it provoked. It? s echos were felt throughout the state. In the Black community it was both hailed and denounced for it? s sexual rawness, its butch hero, and its word picture of the community as downpressed and in demand of rescue. ? ( Diawara, 118 ) Van Peebles movie sparked an detonation of what would go known as blaxploitation movies. What Sweet Sweetback Baadassss Song did was interpret Black Stereotypes otherwise. He, and other Black managers of the clip, took the Black Buck, Coon, and Mammy stereotypes of the epoch before and modernized them. ? Mammy? lost weight and grew an Afro, going the ultra-stylish prima donna which was personified best by actress Pam Grier. The Black Buck emerged dominant, ready to contend his historical oppressors. Blaxploitation movies acted as a cleaning procedure, through which black movies were finally able to accurately picture the African American experience. Directors such as Spike Lee and Jon Singleton were able to make? race movies? which confronted the serious urban issues of the clip, without utilizing old stereotypes. It is of import to observe, nevertheless, that Sweet Sweetback is non considered a blaxpoitation movie, as it is excessively artistic to be considered such. Rather, Melvin Van Peebles foremost movie was the accelerator for the cleaning blast. ? The Farm narrative? marked a point in time- before it there was no Canadian individuality in theater, after it there was. In the same manner, Melvin Van Peebles? film marked the minute when African Americans reclaimed their individuality. They were no longer content with the cinematic functions offered to them, and so they began to make their ain. Although blaxploitation movies were subsequently commercialized, their purpose and consequence stayed consistent, and have created the ethno-conscious film industry we find today. Bogle, Donald. Toms, Coons, Mulattoes, Mammies, and Bucks. New York: Viking Press, 1973.Cham, Mbye B. Blackframes. Cambridge: The Mit Press, 1988.Cripps, Thomas. Making Movies Black. New York: Oxford University Press, 1993. Diawara, Manthia. Black American Cinema. New York: Routledge, 1993. Lead, Daniel J. From Sambo to Superspade. Boston: Houghton Mifflin Company, 1976.Morton, Jim. Am I Black Enough for You? Blaxploitation. 20 Sept. 1998. 22 Nov. 1998. Patterson, Lindsay. Black Films and Film-Makers. New York: Dodd, Mead A ; Company, 1975.Sampson, Henry T. Blacks in Black and White: A Source Book on Black Films. New Jersey: The Scarecrow Press Inc. , 1977.